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4 Smart reasons to add online surveys to your business strategy

Norbert Juma, Lead Editor
Published on March 19, 2018 3:00 PM EST
Add Online Surveys To Your Business Strategy

On a scale of one to five, how is your business strategy going so far? Are you attracting your target market? Or perhaps you’re having a hard time getting the word out about your start-up?

Promoting your business should be easier in the digital age. However, that’s not always the case. With a growing number of wary consumers, plus competitors left and right, your business strategy needs to be as versatile as the changing landscape.

Add Online Surveys To Your Business Strategy

But aside from scalability and partnerships, often, the best business strategy is the simplest. Wondering how a Quiz Maker can help you understand your customer demographic? If you’re not sure how online surveys can help your business, here are a few reasons why it could be your best idea yet.

Why Add Online Surveys To Your Business Strategy

1. They can help you understand your customers better.

Gone are the days when consumers are forced to buy from a single source. Thanks to free shipping and online shopping, they can get whatever they want – wherever they are – in just a few clicks. Understanding your target market then, is the golden rule that would make all the other pieces of your business strategy fall into place.

Make your work a breeze by using engaging survey software solutions, such as Typeform. It uses interactive mediums to make polls quick, easy, and fun to take. From learning about consumer lifestyle choices, to the challenges they have, you can get a wealth of information through a simple online quiz.


2. Online surveys can help you get content ideas.

Now that you have a bunch of data on your hands, it’s time to turn them into cool stuff. Whether you’re a digital start-up or a small brick-and-mortar store, online content can propel your business to new – and exciting – heights.

Analyze the information you’ve gathered and translate them into content your target market will appreciate. Create cool videos, write blog entries, or start contests with amazing prizes. Tell a story. You can even use the quizzes themselves as content!

3. Surveys work great for social engagement.

Is your business Facebook page looking a bit sad? Brighten up your social media profiles by adding interactive content like quizzes and polls. As long as you keep it short, sweet, and fun, people would certainly be willing to give it a shot.

In fact, online surveys or quizzes are perfect for social engagement because they’re quick to create and even quicker to respond to. Plus, they’re shareable.

You can effortlessly hit two birds with one stone using this method. First, you get activity on your business page. Second, you can tie your brand strategy with something fun that people can easily remember.

4. They help build brand loyalty.

Speaking of brand strategy, online surveys are a great addition to help customers keep coming back. Building loyalty isn’t easy – but it’s doable. Go back to the data you’ve gathered of what motivates your target market. Then, align your approach so they feel valued.

For instance, in a re-branding campaign, you can create a poll to your subscribers asking them which logo they like best. You can also make survey forms for product improvements or upcoming features consumers would want to see.

Don’t just focus on getting new customers. Make sure your existing clients feel prioritized. When people know they can count on your business to take care of them and their needs, you can make brand loyalty happen.

A good percentage of people hate taking surveys – and for good reason. Some of them take more than 20 minutes, while others are not transparent about their motives. Consumers also hate it when questions aren’t researched well and become repetitive.

But when done right, online surveys can be fun and practical. They’re relatively easy to create, free for the most part, and can help you gather vital information. Often, it’s the easiest methods that are most useful in business

Add Online Surveys To Your Business Strategy
READ MORE:  10 of the Best Internet Marketing Tools for Your Business
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