About Us: Our Story and Mission Everyday Power started as an idea in Jeff Moore’s New York City apartment in 2013. After coming home from teaching his 7th grade English class at a public school in Harlem, Jeff was disappointed with how one lesson finished. That day, Jeff’s class examined Tupac’s quotes from his poem, A Rose That Grew From Concrete and came to their own conclusions about what the poem meant to them. Next, it was the students’ turn to create their own poem comparing life to something else, just as Tupac did. The students were given laptops to help them generate ideas and provide additional inspiration for their project. After circling around the room, Jeff noticed that most of his class had celebrity gossip, clothing, sneakers and music videos on their screens. Something had to change… Jeff starting seeing much of the media as a distraction that takes time away from building a self-determined life. Two years later Jeff founded Everyday Power, a site dedicated to providing relevant and meaningful material he felt his students needed to experience. Jeff was already a huge fan of authors such as Dr. Wayne Dyer, Marianne Williamson, Maya Angelou, Ralph Waldo Emerson, Sun Tzu, Don Miguel Ruiz, Stephen Covey, Dr. Richard Carlson, Dr. David Schwartz and many more. He began incorporating big ideas from these authors and writing about how they could be applied to everyday life. Jeff Moore speaking at TEDx As an educator – and based on his own life experiences – Jeff knew the power of guidance, advice, and perspective and began dedicating himself to providing it to his readers. Since then, the audience has expanded, but Everyday Power still aims to regularly help their readers answer the following questions: What do I love to do? How do I develop the confidence, optimism, and vision needed to fulfill my potential? How can I improve my mindset? How can I overcome the obstacles in my life? How do I generate the hope and perseverance needed to reach my goals? How can I make a difference in the world? Today, Everyday Power reaches over 5 million people every month and Jeff has since spoken about Everyday Power at TEDx and the United Nations. The site is a curriculum resource for many schools across the country and it’s the go-to source for thousands who read it daily before work or school.