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5 Reasons To See Yourself as a Personal Brand

Jacqueline Walker

Career fields are open to many; businesses are often seeking support and consultants, building personal wealth through entrepreneurship is more mainstream than ever before, networking and associating with special interest groups can be beneficial and, most people would like to have a significant other.

In all these instances, no one will typically reserve opportunities for you; instead, you have to stand out from the crowd to get noticed over everyone else with the same intentions.

Seeing yourself as a personal brand is critical to reaching your goals. If you see yourself as a personal brand, you position yourself to succeed and here are just a few ways you can bolster your opportunity to advance:

Confidence and Assertiveness

Achieving your private or professional objectives requires preparation and effort. You cannot just sit, wait and hope that by chance someone will drop a golden opportunity in your lap.

5 Reasons To See Yourself as a Personal Brand

A huge part of being prepared is self-assuredness so that you take action, approach contacts, market yourself and your skills, and remain persistent even in the face of adversity.

If you have clearly defined and embraced your brand and, if you believe in the value of what you offer to a role, company, group, or person, you will proceed boldly. Your brand will add to your confidence and tenacity, helping you to pursue and accomplish your goals.


Connecting and interacting with like-minded individuals or businesses leads to information sharing, gathering, self, and business development as well as opportunities to excel and grow. But, everyone is networking, so it’s critical to present some distinctive qualities, ideas, or undertakings that capture the attention of those you want to notice you and those who have the power or access to help you get to the level you are seeking.

If your personal brand is not unusual or noteworthy, you will blend in with the masses and find it difficult to gain the attention you seek. Many people have achieved titles and earned rewards that they use in their brand, so you have to find some particular thing to emphasize.

If you are a Technical Writer by day and children’s book author by night, you are demonstrating flexibility and varying interests that distinguish you from most Technical Writers and will likely widen the circle interested in having you in their network and the more people you connect with, the more avenues you will have to pursue your endeavors.

Attracting Attention

If you don’t get noticed, it’s hard to gain personal or business success. You can have skills, abilities, and ideas that surpass your peers, yet never achieve what they do.

While many things can gauge your progress, catching the eye of someone in your field or area of interest with the power to influence others or introduce you to higher-ups is critical. If you look like everyone else, walk like everyone else, talk like everyone else, have the same ideas as everyone else, think there is no new or unusual way to do what everyone else does and cannot show key characteristics, style or methods that set you apart; then, you will blend in with the masses.

It is your personal brand – your particular way of thinking, dressing, presenting, or doing what you do that will allow you to stand out from the crowd; and be selected as an outlier that will set the trends and standards for the future.

So, don’t be afraid to display your style, tastefully, or deliver presentations creatively by taking advantage of technology. Don’t feel forced to stick to the typical methods if you can add more and still retain professionalism.

Getting Hired

Finding a job is work. But, it is work that goes beyond sending out resumes, building online profiles, or beefing up your network. You can have all the qualifications, get referred by one of your contacts, and go into the interview with all the confidence in the world.

You still have to get hired – you have to convince that particular employer to select you above all the other candidates, some of which like you have excellent skills and abilities, like you received an introduction from a connection, and believe in they are best suited for the opportunity.

Again, it is your personal brand, that special something that you must convey to the hiring manager to separate yourself from the field of candidates. Don’t only answer questions in the interview, but ask questions. Ask interview questions about the work and challenges; this may set you up to interject ideas you have for approaches to overcome these challenges, making you appear outstanding and gaining selection for the opportunity.

Friendships and Relationships

As much you think that you select your friends and significant other, they also choose you. Typically, you want friends or partners that complement you. They don’t have to be just like you, and they don’t have to be the exact opposite. But, there must be an attraction.

In most cases, you form bonds with those who you share like interests, or if their interests are different, those differences are intriguing. It is the unique charm of a person that will captivate you and draw your desire to be in their inner circle or share a close personal relationship.

So, it is your enticing idiosyncrasies which encompass your personal brand that grabs others’ attention and lead them to align with you. It may be a distinctive trait, eccentric behavior, singular thought, eclectic style, authoritative approach, eloquent, and persuasive response that catches your attention.

Regardless of which, it still comes back to brand – your distinguishing mark, feature, or action. If you want that special relationship, show the true you by displaying your brand (up-front), so there are no surprises as to who you are, what you like and what makes you who you are. This way, they know going in, and no one is blind-sided or uncomfortable when you fearlessly show and live your true self.

Curate Your Brand

It is vital to nurture and build your brand. If you don’t see yourself as a personal brand and never take steps to design and display your talents, gifts, interests, and offers to the world, you may not get the results you desire professionally and personally.

But, if you proactively develop a unique delineation or personal brand, you can exhibit your authenticity and separate yourself from others, presenting an unmatched appeal.

Regardless of whether your goal is to impress a prospective employer or client, join a social group, market a product, or attract a suitor, you want to stand out from the crowd. You have to make that employer, client, social group, market, and partner want you and what you have to offer more than anyone or anything else that is similar and available. So, do curate your personal brand to drive your success.

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