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70 Sales Quotes To Help Build Relationships and Results

Danielle Dahl, Managing Editor
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These sales quotes will help you better understand the relationship between your business and your customers.

Let us know which ones found most helpful in the comment section below.

What do people mean when they say are “in sales?”

Simply, it means that they are involved in selling either a service or product for which they receive compensation.

This might mean they sell cars at a used lot, makeup from their house, or even corporate sales.

‘Sales’ is the broad term used to define the completion of the activities from these professionals that results in money and product or services exchanging hands.

That makes the customer a critical part of the relationship, as you can see in these sales quotes.

Not everyone in sales is created equally.

There are those who appear pushy or sleazy.

There are also those who are so nice, that they don’t ask the consumer questions they should because they do not want anyone to think they are pushy.

When your lively hood depends on sales, it is vital that you find a balance between getting the job done, and not making your customer feel you have put them through the wringer.

Just how do you find the balance and skills that will make you an exceptional salesperson?

Keep reading through these sales quotes to find out more about the customer and the psychology and soft skills used in sales.

Don’t forget to also check out these marketing quotes that will help boost your business or career.

Also, check out our most popular quote article, a list of short inspirational quotes for daily wisdom. 

See the rest of our quote database for even more inspirational ideas and thoughts.

Sales quotes about the customer

1. “Make a customer, not a sale.” — Katherine Barchetti

2. “Great salespeople are relationship builders who provide value and help their customers win.” — Jeffrey Gitomer

3. “Customers don’t care at all whether you close the deal or not. They care about improving their business.” — Aaron Ross

You will also enjoy our article on Service quotes.

4. “If you are not taking care of your customer, your competitor will.” — Bob Hooey

5. “How you sell matters. What your process is matters. But how your customers feel when they engage with you matters more.” — Tiffani Bova

6. “Don’t find customers for your products, find products for your customers.” — Seth Godin

7. “Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.” — Rick Tate

8. “Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” — Matt Heinz

9. “Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” — Brian Tracy

10. “Care enough to create value for customers. If you get that part right, selling is easy.” — Anthony Iannarino

11. “It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.” — Patricia Fripp

12. “You don’t need a big close, as many sales reps believe. You risk losing your customers when you save all the good stuff for the end. Keep the customer actively involved throughout the presentation and watch your results improve.” — Harvey MacKay

Sales quotes about the salesman

13. “Sales are contingent upon the attitude of the salesman—not the attitude of the prospect.” — W. Clement Stone

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14. “Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.” — Roy Bartell

15. “Be an example. Are you prompt? Are you professional? Are you engaged? As sales leaders, we have to set the bar high for ourselves as well as our teams.” — Lori Richardson

16. “I think the biggest mistake that salespeople make today is that they try to pretend they’re not salespeople.” — Irreverent Sales Girl

17. “The best salespeople wonder what it would be like to be in the other person’s shoes. They know they can’t play that game unless they continually strive to train themselves in how we as human beings communicate.” — Bob Phibbs

18. “I design, manufacture, distribute, and sell elevator buttons. I specialize in the fourth floor. And I don’t mean to brag, but I’m such a good salesman that I could sell one of my fourth-floor elevator buttons to the owner of a three-story building.” — Jarod Kintz

Sales quotes that are short and won’t waste your time

19. “Don’t celebrate closing a sale, celebrate opening a relationship.” — Patricia Fripp

20. “Treat objections as requests for further information.” — Brian Tracy

21. “Never say more than is necessary.” — Richard Brinsley Sheridan

22. “Don’t sell life insurance. Sell what life insurance can do.” — Ben Feldman

23. “Nobody likes to be sold to, but everybody likes to buy.” — Earl Taylor

24. “If you don’t believe in what you’re selling, neither will your prospect.” — Frank Bettger

25. “In sales, a referral is the key to the door of resistance.” — Bo Bennett

26. “The best sales questions have your expertise wrapped into them.” — Jill Konrath

27. “Ninety percent of selling is conviction and 10 percent is persuasion.” — Shiv Khera

Sales quotes with helpful tips you can learn

28. “To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” — Patricia Fripp

29. “You have to drop your sales mentality and start working with your prospects as if they’ve already hired you.” — Jill Konrath

30. “Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” — Mary Kay Ash

31. “Sales is not about selling anymore, but about building trust and educating.” — Siva Devaki

32. “When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage.” — Jeff Hoffman

33. “Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see them.” — Brian Tracy

34. “If your sales have tanked, maybe the issue is not your lack of sales skills, but you are rushing the knowing and trusting aspects of the buying process.” — Leanne Hoagland-Smith

35. “You need to be able to paint a picture in a conversation. The lost part of sales is the storytelling side.” — Richard Harris

36. “[Sales and marketing] have to start talking to each other. They’ve got to stop spilling each other’s beers.” — Ann Handley

37. “People don’t just buy your products that they can see; they buy your attitude that they can sense.” — Roxanne Emmerich

38. “Companies should be selling ideas more than benefits. Sell Ideas. Not stuff.” — Aaron Ross

39. “You’re only as good as your last sale, so you put your all into something and just hope that from that you can get your next job.” — Josh Peck

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Sales quotes about the psychology of the consumer, and what selling really means

40. “On any given Monday, I am one sale closer and one idea away from being a millionaire.” — Larry D. Turner

41. “Sales success comes after you stretch yourself past your limits on a daily basis.” — Omar Periu

42. “Practice is just as valuable as a sale. The sale will make you a living; the skill will make you a fortune.” Jim Rohn

43. “Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” — Jill Konrath

44. “Selling is really about having conversations with people and helping improve their company or their life. If you look at it like that, selling is a very admirable thing to do.” — Lori Richardson

45. “The biggest challenge in business is not the competition, it’s what goes on inside your own head.” — Barbara Corcoran

46. “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Now it means Always Be Connecting.” — Jill Rowley

47. “An effective process has the reps thinking in terms of ‘them’ as opposed to ‘us.’” — Trish Bertuzzi

48. “Sales success comes after you stretch yourself past your limits on a daily basis.” — Omar Periu

49. “Every sale has five obstacles: no need, no money, no hurry, no desire, no trust.” Zig Ziglar

50. “People don’t buy because what you do is awesome. People buy because it makes them feel awesome.” — Tara Gentile

Sales Quotes To Help Sellers Stand Out

51. “Sales enablement can’t be reactive. It has to be a full-blown strategy that’s woven into the fabric of the company.” — Roderick Jefferson

52. “What differentiates sellers today is their ability to bring fresh ideas.”— Jill Konrath

53. “How you sell is more important than what you sell.” — Andy Paul

54. “Establishing trust is better than any sales technique.” — Mike Puglia

55. “Sellers who listen to buyers carefully and then give them the missing ingredients—those are the ones who stand out.” — Deb Calvert

56. “The story is the heart of the sale.” — Matthew Pollard

57. “Great sellers go into a meeting with multiple next-steps; this allows them to proactively respond if a plan does not unfold as planned.” — Tibor Shanto

58. “The best salespeople know that their expertise can become their enemy in selling.” — Mike Bosworth

59.”Today, the salesperson isn’t the sole conduit of information to the firms. If the buyer has a poor experience with a seller, they’ll simply move onto the next channel.” — Mary Shea

60. “Solve customer problems and make sure that the customer is representative of a large market, and then you will have a pretty good formula.” — Melanie Perkins

Motivational Sales Quotes For Sales Representatives 

61. “My sales objective is to get my prospects to look at my products the same way I look at bacon.” — Kurt Mortensen

62. “Do billboard salesmen record their sales on charts? If so, who’s at the top of the billboard charts for billboard sales?” — Ryan Lilly

63. “The sales department isn’t the whole company, but the whole company had better be the sales department.” — Philip Kotler

64. “To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.” — Ben Horowitz

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65. “A salesman minus enthusiasm is just another clerk.” — Harry F. Banks

66. “If you don’t sell, it’s not the product that’s wrong, it’s you.” — Estee Lauder

67. “Sell the results, not the nuts and bolts.” ― Richie Norton

68. “The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.” ― Steve Woodruff

69. “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” — Zig Ziglar

70. “You’re a good salesman if you make people buy products they don’t need.” ― Toba Beta

Sales Quotes To Make Your Business Successful

71. “A smart salesperson listens to emotions not facts.” ― Zig Ziglar

72. “Take more chances than you dare. You’ll make more sales than you expect. That’s the formula.” ― Jeffrey Gitomer

73. “To succeed in sales, simply talk to lots of people every day. And here’s what’s exciting: There are lots of people!” ― Jim Rohn

74. “The sale begins when the customer says yes.” ― Harvey Mackay

75. “To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.” ― Harvey Mackay

76. “Keep yourself positive. Cheerful and goal-oriented. Sales success is 80 percent attitude and only 20 percent aptitude.” ― Brian Tracy

77. “Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.” ― Bob Burg

78. “I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win – win situation.” ― Robert Foster Bennett

79. “It’s easier to explain price once than to apologize for quality forever.” ― Zig Ziglar

80. “There’s no lotion or potion that will make sales faster and easier for you – unless your potion is hard work.” ― Jeffrey Gitomer

What did you learn from these sales quotes?

Working in sales can be a tightrope act between talking and listening, but overall the concept is easy.

It is much easier to sell something you believe in to someone else because then you can focus on how that benefits the customer.

Get to know the needs of your customer and educate them on why your product will benefit them.

Exceptional realtors don’t just take their clients to see every house, they listen to the feedback from the previous houses, and how their clients react.

Sure, maybe they told you they wanted three beds, two baths, and a pool, but you notice that every time you walk into a house that has stone features they react positively to it.

They might not even say anything out loud, but they keep looking at it or touching it.

It is likely that they didn’t even know they liked it, but it is your job to pick up on their cues.

It doesn’t matter what the product is, reading your customers is a skill that would do you well, if you work in sales.

Do you have any other sales quotes and sayings to add?

What is the weirdest sales term or tip you have ever heard?

My mother-in-law once told me, “You could sell ice cubes to Eskimos.”

I had never heard that before, but I started thinking of all the reasons they would need ice cubes.

Share your thoughts in the comment section below.

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